W New York - Union Square

A 5-star design hotel in the heart of Manhattan

The W New York - Union Square brings together heritage architecture and bold contemporary interiors inside a celebrated 1911 landmark. As a 5-star property, it cultivates the signature W mix of design, music and after-dark energy, drawing a cosmopolitan crowd that includes a strong LGBTQ+ following. Expect playful styling, sleek bathrooms and the polished service standards of an international design brand.

Public spaces are designed for socialising as much as for resting. The lobby lounge and bar attract locals and travellers alike, making it easy to start an evening with a cocktail before heading out to explore the city.

Union Square, between downtown energy and Midtown access

The location is one of the hotel's strongest assets. Union Square is a true crossroads of Manhattan, with the Greenmarket, independent shops and a constant flow of New Yorkers. From here, Chelsea and its galleries, Hell's Kitchen and the West Village's historic LGBTQ+ scene are all within easy reach, whether on foot or by subway.

The Union Square station, just outside the door, connects to multiple subway lines, making trips to Times Square, Brooklyn or the Meatpacking District quick and straightforward. Iconic landmarks such as the Flatiron Building and Madison Square Park are only a short walk away.

Stylish rooms and contemporary services

Guest rooms feature the contemporary aesthetic typical of the W brand, with thoughtful lighting, modern bathrooms and city views depending on the category booked. Higher categories may offer additional space and skyline perspectives over Union Square or Midtown.

• Design-led rooms and suites with modern amenities
• On-site bar and dining options with a lively atmosphere
• 24-hour fitness facilities
• Concierge services for shows, dining and nightlife

An ideal base for a New York city break

The W New York - Union Square suits travellers looking for a central, design-driven address with a sociable vibe. It is well suited to a long weekend of shopping, museums and Broadway, a romantic getaway or a business trip combining Midtown meetings with downtown leisure. LGBTQ+ guests will appreciate the inclusive atmosphere and the proximity to some of the city's most welcoming neighbourhoods.

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